29 July 2009

From the Mailbag


Farm Sanctuary, the nation's leading farm animal protection organization, is extremely close to reaching our goal of collecting 10,000 signatures on our "Truth Behind Labels" petition to the USDA to tell them their "naturally raised" label is not natural. We're currently at 9,556 signatures—96% of the way there! I am writing to you today to ask for your help in getting this petition signed, sealed and delivered by urging your readers to sign our petition to let the USDA know we won't stand for their deceptive claims.

Here's some background:

Most people believe that the "naturally raised" label implies animals have access to sunshine, fresh air, freedom of movement and the ability to perform natural behaviors. Yet, the United States Department of Agriculture (USDA) recently allowed companies to slap a "naturally raised" label on meat and meat products that come from animals whose upbringing was far from natural.

Cramped crates aren't natural living conditions for calves and sows. Cows and pigs need fresh air, sunlight and open space to engage in natural behaviors such as grazing and rooting for food, taking mud baths, and raising their young. Furthermore, such a label misleads the public and exploits consumer trust in advertising and packaging claims and in government regulation of agriculture.

Readers can sign the petition here.

Many thanks!!!